diff --git a/Src/VideoGameQuotes.Web/Views/Shared/PageWithoutAnalytics.Master b/Src/VideoGameQuotes.Web/Views/Shared/PageWithoutAnalytics.Master
index b78505e..ec1915b 100644
--- a/Src/VideoGameQuotes.Web/Views/Shared/PageWithoutAnalytics.Master
+++ b/Src/VideoGameQuotes.Web/Views/Shared/PageWithoutAnalytics.Master
@@ -6,7 +6,7 @@
 	<head>
 		<title>Video Game Quotes :: <asp:ContentPlaceHolder ID="TitleContent" runat="server" /></title>
 		<meta http-equiv="content-type" content="text/html; charset=utf-8"/>
-		<meta name="description" content="A database of video game quotes: everybody&rsquo;s dream come true." />
+		<meta name="description" content="A database of video game quotes: everybody&#39;s dream come true." />
 		<link rel="stylesheet" type="text/css" href="/media/css/vgquotes.css" />
 		<link rel="shortcut icon" type="image/png" href="/media/images/favicon.png" />
 		<asp:ContentPlaceHolder ID="HeadContent" runat="server" />
diff --git a/Src/VideoGameQuotes.Web/Views/Shared/Site.master b/Src/VideoGameQuotes.Web/Views/Shared/Site.master
new file mode 100644
index 0000000..62aeb0b
--- /dev/null
+++ b/Src/VideoGameQuotes.Web/Views/Shared/Site.master
@@ -0,0 +1,18 @@
+<%@ Master Language="C#" MasterPageFile="PageWithoutAnalytics.Master" %>
+<asp:Content runat="server" ID="Title" ContentPlaceHolderID="TitleContent"><asp:ContentPlaceHolder runat="server" ID="TitleContent" /></asp:Content>
+<asp:Content runat="server" ID="Main" ContentPlaceHolderID="MainContent"><asp:ContentPlaceHolder runat="server" ID="MainContent" /></asp:Content>
+<asp:Content runat="server" ID="Head" ContentPlaceHolderID="HeadContent"><asp:ContentPlaceHolder runat="server" ID="HeadContent" /></asp:Content>
+<asp:Content runat="server" ID="Deferrable" ContentPlaceHolderID="DeferrableScripts">
+		<asp:ContentPlaceHolder runat="server" ID="DeferrableScripts" />
+		<script type="text/javascript">
+			var _gaq = _gaq || [];
+			_gaq.push(['_setAccount', 'UA-6733824-10']);
+			_gaq.push(['_trackPageview']);
+
+			(function() {
+				var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
+				ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
+				var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
+			})();
+		</script>
+</asp:Content>
